Camera Position 122 : Craft Is Not Content

Photographer Jerry Uelsmann once said something like, “while you can memorize the dictionary, it doesn’t mean you have anything to say afterwards.” The idea of course is that craft is not content. While the mechanics of photography can be a point of refuge for many image makers, photography’s power exists in an image’s message.Ansel Adams said that there is nothing worse than a sharp photograph of a fuzzy idea. Jerry Uelsmann said that while you can memorize the dictionary, it doesn’t mean you have anything to say.